Catwalk Modelling – I love it!
— woman&home Fashion (@FashionWH) February 18, 2016
— JD Williams (@JDWFashion) February 18, 2016Melanie Rickey of The Telegraph wrote “The fashion industry might be known for celebrating youth and throwing up trends that look ridiculous on anyone over the age of 21, but as London Fashion Week kicks off tomorrow, one brand is trying to change all that. This afternoon saw the launch of 50+ Fashion Week – a 25-minute catwalk show at the Café Royal in London designed to prove that it’s about style, not age.Mail-order retailer JD Williams had tasked students from London College of Fashion to create a collection “celebrating the modern 50+ woman” and signed up the hip-swayingly fabulous model Marie Helvin, 63, to open the catwalk proceedings and the spritely and elegant Daphne Selfe, 87, the world’s oldest working model, to close it.
But 50+ Fashion Week wasn’t just a publicity stunt. The idea came about after JD Williams commissioned a piece of research that showed older women feel they’re being ignored by the fashion industry. In a survey the retailer conducted via YouGov, 58% of the approximately 12 million females over 50 in the UK (four million of whom are between 50 and 64) said they felt woefully under-represented on the high street. 50+ Fashion Week then was designed to rouse that audience to flex their spending power and demand more from fashion brands and retailers”.
Read more here about 50PlusFW on my Press Page:-