Last Updated June 2018
collection and use practices: (i) online when you visit our website, (ii) offline when you provide information to us.
Acceptance of Terms
both of which govern your use of the Website. By providing us information offline, you are also agreeing to the terms of
The Information We Collect
In the course of operating the Website and/or interacting with you, we will collect (and/or receive) the following types of
1. PERSONAL INFORMATION.
When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or
service, you may be required to provide us with personal information about yourself, such as your name, address, email
address, and phone number. We do not collect any personal information from Visitors when they use the Website unless
they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All
information we collect and/or receive under this section is collectively called “Personal Information.”
2. ORDER INFORMATION.
When you place an Order, you must provide us with certain information about the products and services you are seeking
to purchase. Such information is collectively called the “Order Information.”
3. BILLING INFORMATION.
When you wish to purchase a product or service, you will be required to provide certain information in addition to the
Personal Information and Order Information noted above. Such information may include a debit card number, credit card
number, expiration date, billing address, activation codes, and similar information. Such information is collectively called
the “Billing Information.” Although we may have access to the Billing Information, it will also be collected and processed
4. OTHER INFORMATION
In addition to the information noted above, we may collect additional information (collectively, the “Other Information”).
Such Other Information may include:
a. From You. Additional information about yourself that you voluntarily provide to us (e.g., via a survey), such as
household income range, gender, product and service preferences, and other information that does not identify you
b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:
• IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific
identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time;
amount of time spent on particular pages; what sections of the Website you visit; and similar data; and
• Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier
(“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country
location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled);
network type (WiFi, 3G, 4G, LTE); and similar data.
c. From Cookies Information that we collect using “cookie” technology. Cookies are small packets of data that a website
stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your
visit so that we can give you the best of service. We may use both session cookies (which expire once you close your
web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other
Information and to enhance your experience using the Website. If you do not want us to place a cookie on your hard
drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s
documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to
accept cookies from us, the Website may not function properly.
information from our website and use that information to provide measurement services and target ads. You can also
access information about opting out of the collection and use of information which may be used for ad targeting (on
Facebook) at www.aboutads.info/choices.
This website will not share any personal information with third parties.
d. Third-Party Analytics We use third-party analytics services (such as Google Analytics) to evaluate your use of the
Website, compile reports on activity, collect demographic data, analyse performance metrics, and collect and evaluate
technologies to help analyse and provide us the data. By accessing and using the Website, you consent to the
processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://
www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full
functionality of the Website.
e. From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other
third-party social media sites.
Information Collected by or Through Third-Party Advertising Companies
We may share Other Information about your activity on the Website with third parties for the purpose of tailoring,
analysing, managing, reporting, and optimising advertising you see on the Website and elsewhere. These third parties
Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognise a browser’s cookie
when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a
Accessing and Modifying Personal Information and Communication Preferences
If you have registered for the Website, you may access, review, and make changes to your Personal Information, Billing
Information, and certain Other Information by following the instructions found on the Website. In addition, you may
manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on
the bottom of any Daphne Selfe marketing email. Customers cannot opt out of receiving transactional emails related to
their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner.
You should be aware, however, that it is not always possible to completely remove or modify information in our
How We Use and Share the Information
We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively,
the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to
maintain and improve our Website and services to you; to solicit your feedback; and to inform you about our products
and services and those of our third-party marketing partners.
We may also use and/or share Information as described below.
• Daphne Selfe will access, use, and share the Information as required to process your Orders and provide
support to you.
• In order to provide our services and administer our rewards and promotional programs, we may share the
Information (excluding the Billing Information) with our third-party promotional and marketing partners, including,
without limitation, businesses participating in our various programs.
• With your permission, third-party applications or services may access your Personal Information. We use
standard OAuth (open authorisation) to enable you to give permission to share your Personal Information with
other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to
allow another application to access your account information). We also use OAuth to allow us to share
information about you that is stored by us without sharing your security credentials.
• We may employ other companies and individuals to perform functions on our behalf. Examples may include
providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other
companies will have access to the Information only as necessary to perform their functions and to the extent
permitted by law.
• In an ongoing effort to better understand our Visitors, customers, and our products and services, we may
analyse the Order Information and Other Information in aggregate form in order to operate, maintain, manage,
and improve the Website and/or our products and services. This aggregate information does not identify you
personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also
disclose aggregated user statistics in order to describe our products and services to current and prospective
business partners and to other third parties for other lawful purposes.
• We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or
other companies under common control with us.
• As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale,
merger, reorganisation, sale of assets, dissolution, or similar event, the Information may be part of the
• To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or
other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing
such Information is necessary or advisable, for example, to protect the rights, property, or safety of Daphne
Selfe or others.
Information You Share
Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for
example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching
calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us.
We cannot be responsible for any unauthorised third-party use of such information.
How We Protect the Information
We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorised access,
disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot
guarantee the security of our databases, nor can we guarantee that the Information that you supply will not be
intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Website may
not be secure, and you should therefore take special care in deciding what information you send to us via email.
Important Notice to Non-U.K. Residents
It is important to note that the Website and their servers are operated in the United Kingdom. If you are located outside of
the United Kingdom, please be aware that any information you provide to us will be transferred to the United Kingdom.
By using the Website and by providing us information when using our services, you hereby irrevocably consent to this
We do not knowingly collect Personal Information from children under the age of 13 through the Website. If you are
under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their
Information through the Website without their permission. If you have reason to believe that a child under the age of 13
has provided Personal Information to us, please contact us, and we will endeavour to delete that information from our
The Websites may contain links to third-party websites. We have no control over the privacy practices or the content of
any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not
responsible for the content or the privacy policies of those third-party websites. You should check the applicable thirdparty
from time to time. By accessing the Website and/or using our services after we make any such changes to this Privacy
Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law,
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Policy” in the subject line.